Just a few years ago, the passionate fans of sports sedans and track-ready powerhouses that offer up command performance were understandably reluctant to embrace the inevitable future of electrification. There have been many steps taken in the environmentally-friendly electric-powered direction on our behalf, but next year there is a giant leap taking place with the second-generation GranTurismo. This will be a groundbreaking first for the brand we love so much to represent here every day at Jim Butler Maserati of St Louis, as it will be our first completely battery-powered vehicle.
Last week there was quite a stir as the unveiling of our new MC20 sports car took place, and well-hidden among the excitement at hand was a lone image of the GranTurismo EV. It was already known that the zero-emission coupe was on its way, but official confirmation has now taken place regarding its 2021 arrival. Last fall many were inquisitive when there was a temporary goodbye of sorts said to the GranTurismo, and it was then revealed that the car would have a fully electric drivetrain when it returned.
There may also be an internal combustion engine available as an option for the purists out there, as we do understand that in high-grade automotive terms, “It’s always quite hard to fully let go!” The sporty and future-embracing MC20 was on track to be Maserati’s first zero-emission vehicle, and will still eventually see availability boasting a hybrid powertrain. This along with the new GranTurismo will be a pair of the 13 electrified vehicles that the automaker plans to release during the next four years.
The Grecale SUV was another one of these vehicles that were shown small bits of during the MC20 unveiling, expected to see its position just under the Levante. Efforts have long been underway to modernize the production line at the Modena plant, paving the necessary way to accommodate new electric models along with a modern new paint shop. Here is also where the “Innovation Lab” is housed, which is the heart of our brand’s development.
As electric cars are now poised to become the standard, digital processes that support the product’s development use virtual simulation with a Static Simulator, a Dynamic Simulator, and the User eXperience development labs. Changes to the future lineup are going to result in an entirely different breed and sense of automobile, and the city of Modena will remain the prime location of the line’s creation as it has for 80 years. What used to be a far off notion in the distance is now being perfected and primed for aggressive pavement sessions, and we are excited to offer plug-in options with form, function, and fantastic appeal!
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