110 Years of Maserati: A Celebration of Driving, Design, and Dedication

At Jim Butler Maserati of St. Louis, we are celebrating Maserati’s incredible 110-year milestone—a testament to the brand’s legendary history and unwavering commitment to innovation, luxury, and performance. This global celebration highlighted Maserati’s rich legacy and showcased its ability to deliver elegance and excitement that captivates both long-time enthusiasts and those new to the Trident family. 

As we reflect on this remarkable achievement, we’re thrilled to share in the passion and prestige that define Maserati and invite you to join us in honoring this iconic brand.

A Global Celebration

In late 2024, Maserati turned the world into its stage with a series of unforgettable celebrations. From thrilling track experiences to unveiling cutting-edge models, the Italian luxury carmaker brought its storied heritage to life. Among the highlights were the stunning Maserati GT2 Stradale and the GranTurismo 110 ANNIVERSARIO Special Series, both reflecting the brand’s ability to merge tradition with forward-thinking design.

The festivities began on November 30 in Modena, Italy, Maserati’s birthplace. Guests, including Ettore Maserati’s grandchildren, were treated to a spectacular display of 110 classic and contemporary Maseratis. The event also served as the stage for unveiling the latest GranTurismo, cementing Maserati’s reputation for timeless design.

The celebration then went global. In Tokyo, Japan, a breathtaking parade of 110 enthusiast-owned Maseratis traversed the city streets and ventured into the tranquil landscapes of Chiba. This event featured the reveal of the GT2 Stradale, emphasizing Maserati’s innovative spirit.

In Miami on December 5, Maserati showcased iconic models like the 8CTF, the MC20 MCXtrema, and the MC20 Cielo. The energy of this gathering reflected Maserati’s bold and adventurous ethos.

Next, the festivities moved to Shanghai and Beijing on December 8. This marks Maserati’s 20th anniversary in China with a two-day event attended by 108 media outlets. The celebrations concluded in Seoul, South Korea, on December 12, with a distinguished gathering at the Italian Ambassador’s residence attended by 160 guests. These grand events honored Maserati’s legacy and underscored its global influence, uniting fans and showcasing the brand’s timeless elegance and forward-thinking vision. 

Key Events and Unveilings

Maserati CEO Santo Ficili encapsulated the spirit of these events by saying, “Every Maserati tells a story.” These events not only honored Maserati’s illustrious past but also pointed toward an exciting future. In 2025, the brand will introduce the MC20 Folgore and offer a look at its electric SUV, codenamed E-UV BEV. Maserati will reinvent its flagship Quattroporte as an all-electric model, poised to carry its legacy into the next era.

Driving a Maserati is more than just getting behind the wheel. It’s an exhilarating journey that brings the brand’s storied legacy to life with every turn. Each model, from the thrilling MC20 to the iconic Quattroporte, embodies the perfect fusion of power, precision, and luxury. 

Looking Ahead: The Future of Maserati

Maserati looks to the future with groundbreaking innovations like the MC20 Folgore and the forthcoming E-UV BEV. The experience of driving one of these masterpieces becomes even more electrifying. Each one offers heart-pounding performance and unmatched sophistication for the next generation of enthusiasts.

More than a celebration, Maserati’s 110th anniversary marked the dawn of a thrilling new chapter. This legendary brand is poised to continue its legacy of excellence, promising an even more extraordinary future.

Tags: Ghibli, Grecale, Jim Butler Auto Group, Jim Butler Maserati, Jim Butler Maserati St. Louis, Levante, Maserati
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