Behind The Logois an original series that takes an in-depth look at the design, constantevolution, and history of the world’s most distinguishable trademarks and logos. Everyonehere atJim Butler Maserati of St Louisis well-acquainted with the level of automotiveexcellence that we have achieved worldwide, and the anticipation that comes about yearlywhen our legendary models see new releases
Their feature about Maserati this past week began describing Neptune’s trident as the ultimate universal symbol of never-ending strength and supreme command over the world’s oceans. Our proud Italian heritage has been in the automotive business for over 100 years,fulfilling the labor of producing high-performance race cars and luxury vehicles that possess industry-best performance and aesthetics. The story about our logo’s origins can be traced back to our brand’s hometown of Bologna, Italy. Three tight-knit brothers began by manufacturing spark plugs in 1914, ultimately desiring to use their skills and enthusiasm for engineering and motor sports for creating revolutionary and memorable race cars.
Alfieri, Ettore, and Ernesto Maserati had created their very first full-fledged design by 1926,named the Tipo 26. Sporting a fresh mint chrome logo on its hood, it took first place honors in the annual Targa Florio race. Mario was another brother whose talents delved into a more artistic realm, and he was the designer of the emblem. He gleaned his inspiration from the late Renaissance-era Fountain of Neptune in Bologna’s Piazza Maggiore, a city landmark that symbolizes strength and the ability to withstand the elements. The trident logo has not been altered much during the 105 years of the brand’s existence, and Maserati has been able tost and out with a unique presence in a massively competitive market.
In 1933, the logo saw its first update while still holding on tightly to its original designelements.It became red and was placed inside a painted oval situated just above the Maserati name. The signature red, white, and blue colors were a symbol of appreciation for their Bologna roots and longstanding love for their origins. Wins were achieved at the Indy 500 in both 1938 and 1940, assuring that the entire automotive world knew Maserati was an extremely influential force on the track.
During 1959 the Tipo 60 was officially introduced with a new chassis playing host to an assortment of 200 steel tubes. It took first place in its debut race that year, and in 1957 the 3500 GT astonished onlookers at the famous Geneva Motor Show. Our brand was now making a return to the racetrack after ten years of intense focus on the luxury market courtesy of models such as the Ghibli, Bora, and Quattroporte. In 2004 the MC12 won numerous consecutive titles and retained solid status as a successful GT racer.
The arrival of the MC20 marks another chapter in our tale, still heavily-inspired by that hand-painted Trident logo from years ago. Brandishing the “Nettuno” engine, it goes from 0 to 60 mph in just 2.9 seconds and can reach a top speed of 200 mph. The very near future will offer fully-electric versions, and the badge on the front hood sports an oval icon with a straightforward white-and-blue scheme. The memorable trident and everything it stands for isa holiday-worthy and illustrated story: we are excited to make many more memories and tributes to those three dedicated brothers who acted willfully on their vision years ago!
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